Photography
Just as the new logo connects our history to our future, so too does our image style. There are three categories of Subjects that define the Utah spirit.
People

Utah has always been a place that attracts builders, seeking the space and freedom to create their futures.
Place

This is where the American Dream is most alive. Where history and the frontier meet.
Prosperity

Where industry, education, and the spirit of service elevate every community.
A Note on Stock Photos
The Department has dozens of stock photos already purchased and available to you for use internally and externally. You are welcome to use other photos that fit within one of these categories, as long as they are purchased for commercial use and/or taken by yourself or another Commerce employee.
If you need a specific image that is not included in any of the stock assets provided, you may visit https://stock.adobe.com/ to find a suitable image and contact a Commerce Communications team member to request it be purchased.