SALT LAKE CITY, UT—The Utah Department of Commerce’s Division of Securities (Division) announced a modification to its guidance for registered investment adviser (RIA) firms regarding reasonable hourly fees. Effective immediately, RIA firms may set hourly rates they deem reasonable based upon their experience and expertise, with the Division maintaining its statutory authority to seek sanctions against RIA firms that charge …
Consumer Advisory: Protect Your Genetic Data Amid 23andMe Bankruptcy
The Office of the Utah Attorney General (OAG) and Utah Department of Commerce’s Division of Consumer Protection (DCP) are issuing a consumer alert regarding the recent sale of 23andMe, a direct-to-consumer genetic testing company. The bankruptcy court approved the sale of 23andMe’s assets, including consumer genetic data and samples, to TTAM, a nonprofit created by 23andMe founder and CEO Ann Wojcicki. Utah successfully advocated for …
NEWS RELEASE: 42 State and Territory Attorneys General Urge Meta to Take Action Against Investment Scam Ads
WASHINGTON, D.C. — June 11, 2025 — The National Association of Attorneys General (NAAG) today announced that a bipartisan coalition of 42 attorneys general has sent a letter to Meta Platforms, Inc. (Meta), urging the company to take immediate and meaningful action to address the proliferation of fraudulent investment advertisements on Facebook and WhatsApp. The letter, addressed to Meta’s Chief Legal Officer Jennifer …
Consumer Advisory for Utahns: Protect Your Genetic Data Amid 23andMe Bankruptcy
Utah consumers have the right to request companies delete their genetic data The Utah Department of Commerce’s Division of Consumer Protection (DCP) and Office of the Utah Attorney General (OAG) are issuing a consumer alert regarding the recent bankruptcy filing by 23andMe, a direct-to-consumer genetic testing company. Utah residents should be aware of their rights and the protections afforded to …
Protect Yourself from Scams During National Consumer Protection Week
National Consumer Protection Week is the perfect time to remind ourselves about the importance of staying safe from scams. Scammers are becoming increasingly sophisticated, using technology like deceptive text messages to trick unsuspecting individuals. A recent example includes text messages about owing tolls. It’s crucial to be vigilant and informed. Visit Scams.Utah.gov for information on how to protect yourself from …
MEDIA ADVISORY: Scammers Impersonating Utah Government Officials and Targeting Licensed Professionals
The Utah Department of Commerce’s Division of Professional Licensing (DOPL) reports a rise in scam calls using spoofed DOPL numbers and letterhead Salt Lake City, UT – The Division of Professional Licensing (DOPL) is warning licensed professionals of an alarming scam involving impersonation and intimidation tactics. Recent reports indicate that scammers are making fraudulent calls to healthcare licensees using spoofed DOPL …
Buyer Beware: Deceptive Tactics Auto Dealers May Use
Buying a vehicle is a major investment and can be a complex process. Be cautious and informed to ensure a fair, transparent purchase and avoid deceptive practices from some auto dealers. Beware of the Following Tactics: You deserve clear pricing, accurate information, and transparency when purchasing a vehicle. Don’t be swayed by dishonest tactics or high-pressure sales pitches. If you …
Consumer Advisory: Closure of the Securities and Exchange Commission Regional Office in Salt Lake City
In light of the closure of the Securities and Exchange Commission regional office in Salt Lake City, many questions have arisen regarding what it means for Utah and the regulation of the state’s financial institutions. The SEC has been a strong partner with the Division over the years both in Salt Lake City and other regional offices. We would like …
The W.I.S.E Consumer Checklist
As much as we want to help all consumers who have problems in the marketplace, the reality is that the Division of Consumer Protection can’t guarantee your satisfaction for every private transaction nor can we make business recommendations (for that, you can look at organizations like the Better Business Bureau or AARP). Our purpose is to stop deceptive and fraudulent …







